My Self-Branding Project: Dirella Design
To provide more clarity & help me grasp on the essence of my branding, I created my own Brand Identity Prism as shown below.
Based on this brand identity prism, I developed several drafts for my logo.
In the end I decided to go with this logo (below) as I personally find that it conveyed the ideal brand identity I want people to perceive while representing myself (cause I simply adore red lips, coffee and stationary haha).
Below is a mockup of the name card designed.
Below is a mockup I designed consisting of my name card, cover letter, resume & complementary design applications (book jacket, tote bag, pen & coaster).
